Hot Topics with Dr. Green
Welcome fellow Chiropractors:
I am Martin Green, DC
One of the benefits of being a part of the CHG Chiropractic Network is the opportunity for all of us to discuss a wide range of issues affecting both your practice and the chiropractic community as a whole. As you can see by my summarized CV, I have served the profession in a wide variety of ways over the past thirty years. I estimate I have taught either in the classroom or at seminars over 27,000 of my fellow practitioners. That means I should be acquainted with many of you in the CHG network. I have many experiences in my time practicing and teaching….and would welcome the opportunity to share some of them with you. I hope you do the same, and contribute your questions / successes to your fellow chiropractors.
I have put a list of some issues I know have interest to many of you. If there are other topics you wish to discuss, just drop me an email. Lets learn from, and grow together. I also plan to conduct surveys, from time to time, on subject matter of interest to our group and publish the results. That’s it for now. I look forward to hearing from you.
Professional Issues
- What ancillary services should my practice offer to the community? Which offer the most goodwill / most profit?
- How do I introduce weight management to the practice? What is the potential?
- How do I design a nutritional adjunct to the practice? Is it worth it?
- Should I sell nutritional supplements? Can it be a good profit center?
- What is the best table today, from your experience?
Business –Professional Issues
- Should I join managed care plans? How can I make money with it?
- What should I do if I am closed out of plans? Is there any recourse?
- How do I dress to impress?
- What is the best way to network myself and the practice?
- When should I hire an associate? What is the best way to compensate them?
- What are the ideal days and hours to see patients?
- How do I develop referral sources? Does it pay off??
- How do I ignite a stagnant practice? How fast can it turn around?
- How much should my practice grow annually based on trends in our healthcare market? What are reasonable goals to shoot for today?
- Is downsizing a consideration, ever? When is a good time to consider it?
- What are some ways to motivate / reward my staff?
Business of the Practice Issues
- Where should I locate my practice? What are some of the things to look for in selecting a good location?
- How do I negotiate a lease? What are some of the key factors?
- Where can I purchase equipment and supplies at the best prices? Does CHG have a program that saves me $$?
- How do I measure staff productivity? Is there optimal efficiency?
- What should my overhead be? Are their percents of practice revenue we should strive for today?
- Should I advertise in the yellow pages? Other considerations?
- How much should I spend for advertising? Are there guidelines I can consider?
- What is the most efficient way to start / buy a new practice? How much should it cost?
- What are the advantages/disadvantages of satellite offices?
- How much malpractice insurance should I have based on current standards?
- How do I determine what my practice is worth? When is the best time to sell? What are the considerations?
I invite you to email Me at: drgreen@chgchiropractic.com
